Issue News and Corporate Reputation: Applying the Theories of Agenda Setting and Issue Ownership in the Field of Business Communication
نویسندگان
چکیده
Effects of issues in business news on corporate reputation are often assumed, but less often put to a test. To study these effects, this study combines a recent extension of agenda-setting theory—the second level of agenda setting—with issue ownership theory. A content analysis of business news is linked to a panel survey to measure corporate associations and corporate reputation. The results provide empirical evidence both for the second level of agenda setting and for issue ownership, thereby showing that theories from the field of political communication are valuable for understanding the effects of issues in business news.
منابع مشابه
Impact of Corporate Reputation on Brand Segmentation Strategy : An Empirical Study from Iranian Pharmaceutical Companies
Abstract Impact of Corporate Reputation on Brand Segmentation Strategy : An Empirical Study from Iranian Pharmaceutical Companies The impact of corporate reputation uses, including value creation, corporate communication and strategic resources on branding strategies such as segmentation and producing intangible assets for different industries is investigated in western countr...
متن کاملImpact of Corporate Reputation on Brand Differentiation : An Empirical Study from Iranian Pharmaceutical Companies
The influence of company reputation, or what is often referred to as corporate reputation on branding strategy and producing intangible asset for different industries has been researched in western countries, but there is a gap for the generalizability of findings to countries out of the United State and Europe . To establish the western researcher’s external validity of theories in other count...
متن کاملImpact of Corporate Reputation on Brand Differentiation : An Empirical Study from Iranian Pharmaceutical Companies
The influence of company reputation, or what is often referred to as corporate reputation on branding strategy and producing intangible asset for different industries has been researched in western countries, but there is a gap for the generalizability of findings to countries out of the United State and Europe . To establish the western researcher’s external validity of theories in other count...
متن کاملA Perspective on Promoter Ownership and Market Reaction to Corporate News: Evidence from India
C orporate governance structures in the wake of observed differences in firm ownership structures in developed markets and emerging market economies are distinct. In this paper, we examine the effect of an ownership structure of firms on the market reaction to corporate news flows in the context of emerging market economies like India. We observe the price and volume movements associ...
متن کاملSyria in Iranian Press
The main inquiry of this article is how differently the news of uprisings in Bahrain, Yemen and Syria has been covered in conservative and reformist press. In the section of theories, a review of agenda-setting and social constructionism has been offered and using theory of constructivism the role of values, identity and norms in social uprisings has been studied. In this article, ten newspaper...
متن کامل